"In the last year, we witnessed some major changes in how Google evaluates and ranks websites. While some were straightforward, others required significant time and effort to properly understand their impact," said Rotsztein, a trusted Internet marketing expert known for providing sound and practical fact-based advice.
While there are a handful of SEO books available on the market, they are all essentially out of date if major changes such as the Panda Update and Google+ (Google Plus), among others have been left out. This report provides SEO amateurs and professionals alike the opportunity to get caught up with the SEO industry.
As someone who has been teaching search engine optimization worldwide for over a decade, Rotsztein stands out as a pioneer in the industry. While he provides professional consulting services to major companies and organizations worldwide on various Internet marketing topics such as social media and mobile marketing, his understanding of SEO is widely considered to be among his strengths.
He has written this report to fulfill a real and pressing need for useful information, and since its release it has been on its way to being labeled one of the best SEO books on the market today. Initial feedback on the release has been extremely positive and complimentary. Given that no other book that is currently available is as up-to-date, individuals who are downloading it are being brought up to speed on the latest happenings and trends in the field.
While the book covers a range of essential topics such as on-site SEO, off-site SEO, social media, and linking, some of the more important ones include mobile SEO, local SEO, Google Algorithm updates such as Panda and Freshness, Yahoo-Bing backlink situation workarounds, content and link building strategies, and the Google+ and SEO relationship.
The free 45-page Special Report: SEO for 2012 is available for download through Rotsztein's blog purposive.com (http://www.purposive.com/seo-for-2012/).
For more information about Brian Rotsztein, the benefits of hiring him for consultation sessions or speaking engagements, or to learn about how his companies can help your business succeed in this climate of continual change and evolution, please visit brianrotsztein.com or his blog, purposive.com.
You can also contact the author at firstname.lastname@example.org.