MedTouch Appoints New Managing Director to its Rapidly Expanding Houston Office

MedTouch, the Interactive Marketing Experts for Health Care, Continues to Grow and Deepen its In-House Expertise with a New Senior Appointment

(MMD Newswire) November 2, 2009 -- MedTouch today announced the appointment of Tena Matta to Managing Director. Matta will be based out of the Houston office of MedTouch and in this newly created role will oversee all project and client strategy operations.

A highly regarded interactive marketing executive, Matta brings over fifteen years of Internet and interactive marketing experience to MedTouch, and has expertise in providing interactive solutions for Fortune 1000 organizations in multiple industries including energy, health care and consumer electronics.

"We are in the fortunate position of growth in a time when many others are not able to do so," said Paul Griffiths, CEO and Managing Partner. "Ms. Matta brings a wealth of expertise to our organization as well as the hands-on, experience of growing a high-performance interactive company. As we look ahead to the next five years, we believe the needs of our industry are changing and we are preparing ourselves and our clients for those changes. Hiring someone of Ms. Matta's significance cements our reputation as thought leaders. "

Before joining MedTouch, Matta served as the Managing Director for Idea II, a highly decorated interactive marketing and advertising agency. While at Idea II, Matta was responsible for $16 million in annual revenue and lead efforts defining agency strategy, client management, delivery, processes, client strategy while managing approximately 150 employees.

"I am thrilled to be joining the broad and extensive range of talent at MedTouch," Matta said. "This is a tremendous opportunity for me, and a natural progression of my career in the digital marketing space. I am excited about having the opportunity to leverage my past interactive marketing experience in my new role. I am also delighted to be part of a company that is so extremely well positioned with both its clients and the market."

Ms. Matta is a member of the Technology Executive Club of Houston, The Houston Advertising Federation, the American Marketing Association, and the Houston Interactive Marketing Association. She also speaks frequently at industry events and has been the keynote speaker at several interactive and marketing conferences.

About MedTouch
Whether patient-focused web sites, employee-focused Intranets, or online recruitment efforts, MedTouch combines strategy, design, technology, interactive marketing and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.

Headquarters:
MedTouch
24 Thorndike Rd
Cambridge, MA 02141
866-638-6824
solutions@medtouch.com

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