MILL VALLEY, Calif. (MMD Newswire) February 8, 2010 -- Bust the Silos: Opening Your Organization for Growth by Hunter Hastings and Jeff Saperstein offers a new concept for business growth in today's global economy. Their new concept is called "demand creation," which is the design of new organizational structures and processes to make managing the demand of a product or service a process-based, predictable and repeatable science.
The book aims to present both a conceptual framework and real world examples of how to harness the capabilities of new productivity tools with new business processes for success. Hastings and Saperstein argue that forward thinking organizations must work differently: in roles, not just jobs; in new forms of multifunctional teams, not just departments; in networks, not just rigid structures; in listening to escalate responsiveness, not just communicating to get the message across.
"There is no limit to the creative output of a new generation and their 21st century infrastructure of collaborative networking," Hastings says. "Our task as organizers of this economy is to turn loose this collaborative energy so they may create customer centric organizations and services we cannot even conceive."
According to the authors, the productivity revolution of the last 25 years occurred in the organization of the supply chain. However, the next 25 years will be focused on organizing the demand chain to ensure predictable, sustainable, profitable, long-term growth for global corporations. Hastings and Saperstein contend that smart companies will develop new capabilities to harness the demand creation process to maximize profits and achieve sustainable growth.
Bust the Silos: Opening Your Organization for Growth is available for sale online at Amazon.com and through additional wholesale and retail channels worldwide.
About the Authors
As chairman of a demand creation consultancy with clients in the Americas, Asia and Europe, Hunter Hastings co-authored, with Jeff Saperstein, The New Marketing Mission (2004) and Improve Your Marketing to Grow Your Business (2007). Hastings developed demand creation principles and case studies at the consulting company EMM Group and now applies these principles in his role as chief marketing officer at JBS USA, the North American arm of JBS, one of the world's largest multi-protein producers.
Jeff Saperstein is an author, teacher and consultant. His books and case studies focus on best practices for innovation. He has worked with governments, corporations and non-governmental organizations to use marketing to increase growth. Saperstein teaches in the College of Business at San Francisco State University as well as other corporations.
MEDIA CONTACT:
Jeff Saperstein
Email: sapermktg@earthlink.net
Phone: (415) 706-9300
Web: www.bustthesilos.com
REVIEW COPIES AND INTERVIEWS AVAILABLE
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